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Importance of Consistent Communication

When you look at your practice’s business cards, brochures, patient kits, web site and related marketing tools are they all aligned in look, feel, and messaging? Well, even if you don’t notice, your...

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Do you have a Value Proposition for your Practice?

Most physicians feel that if they provide good care to the patient that word will spread and that will be enough.  Maybe, but it’s not a guarantee. The competition for independent doctors has grown...

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What’s the difference between a Media Plan and a Marketing Plan?

Most companies and organizations make the mistake of thinking just because they’ve created a Media Plan that they’ve got a Marketing Plan.  That’s a very false assumption. A media plan is a component...

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Do I really need a Marketing Plan for My Practice?

Are your referrals decreasing or is patient retention decreasing.  You can’t blame the economy, Congress or the current administration in the White House for this .  (If you could, would you give it...

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Effective Practice Marketing is not a cost, it’s an INVESTMENT.

It never ceases to amaze me that even with the forthcoming changes in healthcare (e.g ObamaCare, ACO’s and consolidated services) that independent physicians overlook one of the most cost effective...

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Five Tips for Successful Brand Taglines

A peer of mine, Matthew Fenton wrote a great blog on developing or using a tagline.  This is very applicable to all businesses, but can be confusing for the independent physician or healthcare...

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